From Anja Blaj tweets:
Instead of classic IPO, WeWork needs a token model that allows every shareholder to pay the rent for space with tokens everywhere in the world and contribute to the improvement/amortization of every space through active voting right.
Taking into accounts how various movements are hosting events in co-working spaces, promoting them at the same time - and many more could rather obtain wework tokens. By doing so, they would pay the rent.
Tokens obtained by organizers or sponsors could moreover be distributed to all active participants working on the event (catering, photographs, cameras, wifi, marketing, facilitators, designers). And then these people again spent them for the rent in the coworking space.